Hendrick’s Gin Campaign

The Hendrick’s Gin Perfumery at Amsterdam Schiphol brought the iconic ‘Eau de Cucumber’ scented cocktail garnish to Amsterdam, following successful introductions at Frankfurt Airport and Paris Charles de Gaulle. It was designed to offer adult passengers a delightfully peculiar and refreshing experience, while spotlighting the award-winning Scottish Hendrick’s Gin hero ingredient: the cucumber. The Hendrick’s Gin Perfumery took the brand’s obsession with the cucumber to new heights, showcasing a bespoke perfume for its gin that brought even more cucumber flavour and refreshment to a Hendrick’s & Tonic. Discerning travellers were able to nose the novel fragrance which was developed in collaboration with Global Brand Ambassador Ally Martin. They were also encouraged to sample it as a spritz over a delicious Hendrick’s Gin & Tonic, carefully mixed by brand ambassadors at the pop-up. This was designed to deliver a delicious double dose of cucumber flavour and bring all round sensory refreshment to this revamped airport retail space. Next to the pop-up, a full takeover of Lounge 2 was created by using our digital shopping screens and our large lightboxes. Adding to this, the WIFI network was used to reach and inspire arriving and departing passengers throughout their entire journey.