If there is one place where they know a lot about customer journeys it’s at Schiphol. This is where brands will find an attentive and receptive audience.
“Schiphol is a magical place” says Product & Marketing Manager Aaron Spijkers of Schiphol Media. “It feels like a theme park for adults. Visitors are usually full of positive and happy feelings and that influences the way people are open to incentives. In that context, brands are able to reach their target audience”.
Schiphol Media is responsible for the media objects at Amsterdam Airport Schiphol, Rotterdam the Hague Airport and Eindhoven Airport. “Its often thought that airports manage their advertising space themselves, but we centralize this in order to offer a more complete package” says Spijkers. “We own our data and work closely with other departments, for instance within operations and retail”.
Schiphol is one of the largest international hubs in the world, Spijkers: “It’s less known that we also have a large national audience”. About one third of the visitors at Schiphol is from the Netherlands. Of passengers at Rotterdam the Hague Airport and Eindhoven Airport, 80 to 90 percent is from the Netherlands.
