Schiphol Advertising - Versace Campaign

Golden Versace pop-up was a real eye-catcher

In November 2023, Versace shined with a golden pop-up that was a combination of classy Christmas and summery chic sunglasses. The pop-up was in Lounge 2, our most luxurious Lounge, reaching both arriving and departing passengers travelling intercontinental.

The Campaign

Founded in 1978 in Milan, Gianni Versace S.r.l. is one of the leading international fashion design houses and a symbol of Italian luxury worldwide. The eyewear collection, under license since 2003, is characterized by high-end materials as well as a recognizable design aesthetic. Versace Eyewear pairs contemporary shapes with distinctive brand codes.

To increase awareness and visibility for the brand and to support Kappé with the sell-out at Amsterdam Airport Schiphol. the idea was to create a high-visibility area where the new collection and the brand values could be shown to a large group of people in a short time. With the combination of a golden pop-up and visibility throughout the airport on our shopping network and large lightboxes, this is exactly what was achieved.

Campaign Versace

The success

In the end we received many good reactions from the staff of Kappé. The pop-up was very visible and attractive for passengers. There was a lot of interaction and visibility for the brand and the sell-out target was reached, resulting in additional revenue coming from the pop-up store.

To be more specific, 185 pieces of Versace eye-wear were sold at the pop-up in one month, which was a great result.

Furthermore, over 2 million passengers saw the pop-up. Big engagement was reached for the brand and we received many positive reactions from passengers who were definitely drawn to this Versace eye-catcher.